DENALI BACKROADS
Denali Backroads – Privacy Policy
Last Updated: September 27, 2025
At Denali Backroads Adventures, LLC dba Denali Backroads, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a reservation, or interact with our services.
1. Overview
Denali Backroads is committed to maintaining your trust and protecting your personal data. This Privacy Policy describes how we handle your information and the choices you have regarding its use.
2. Information We Collect
We collect information that you provide directly to us, as well as limited information automatically from your use of our website or reservation system.
Information you provide may include:
- Contact Information – name, phone number, email address, and billing address
- Driver Information – driver’s license details, date of birth, and country of residence
- Payment Information – credit or debit card details processed securely through our payment provider (Stripe)
- Identity Verification Data – photos or ID scans submitted through our automated verification service
- Insurance Information – policy details used to verify active coverage
- Reservation Details – pickup and return dates, vehicle type, and selected options
We do not knowingly collect personal information from anyone under 25 years of age (the minimum age to rent a vehicle).
3. How We Use Your Information
Denali Backroads uses your information to:
- Create and manage vehicle rental reservations
- Verify your identity and driver eligibility
- Verify personal vehicle insurance coverage (if applicable)
- Process payments, deposits, and refunds securely
- Provide customer service and support
- Comply with legal, tax, and insurance obligations
- Improve our website and services
- We may also use non-identifiable data (such as analytics or booking trends) for internal reporting and planning.
4. How We Share Your Information
Denali Backroads does not sell, rent, or share your personal information with any third party for marketing or unrelated business purposes.
We only share limited information with trusted service providers that are essential to operating our business, specifically:
- Identity Verification Partner(s): to confirm your government-issued ID and complete secure identity verification before vehicle release.
- Insurance Verification Partner(s): to confirm your active insurance policy if you use personal coverage.
- Payment Processor: to securely process payments and deposits through our merchant provider (Stripe).
These partners are bound by strict confidentiality and data-protection agreements and may only use your information to provide their verification or payment services to Denali Backroads.
We do not share your data with advertisers, data brokers or unrelated third parties.
5. Data Storage and Security
We store your data securely using encrypted systems managed by our software partners (VEVS, Stripe and verification providers).
All data transmission is protected by SSL/TLS encryption and modern security protocols.
Access to personal data is limited to authorized personnel only. Reservation and signature records are retained as required by Alaska law for insurance, accounting and tax compliance.
6. Cookies and Website Analytics
Our website may use cookies to improve functionality and measure traffic.
Cookies help us understand how visitors use our site but do not store sensitive personal information.
You can disable cookies in your browser settings at any time.
7. Your Rights and Choices
You have the right to:
- Request a copy of your personal data
- Request corrections to inaccurate information
- Request deletion of data (subject to legal record-keeping requirements)
- Withdraw consent for marketing communications
To make a request, contact us at [email protected].
8. Data Retention
We retain rental agreements, identity verification records and payment details for as long as required by law — typically up to seven (7) years for accounting and liability purposes.
Data from canceled or expired reservations may be securely archived for fraud prevention and compliance purposes.
9. Third-Party Links
Our website may contain links to external websites or resources.
Denali Backroads is not responsible for the privacy practices or content of these external sites.
We recommend reviewing the privacy policies of any third-party websites you visit.
10. Updates to This Privacy Policy
We may update this Privacy Policy periodically.
When changes are made, the revised version will be posted on this page with an updated “Last Updated” date.
We encourage you to review this page regularly.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us:
Denali Backroads
Email: [email protected]
Phone: 907-415-9879
Address: Denali Backroads Adventures, LLC (dba Denali Backroads)
PMB 250
607 Old Steese Hwy, Ste B
Fairbanks, AK 99701
Website: www.denalibackroads.com